Left versus Right brain – the need to know innately

I have long been made aware of our proud understanding that the 2 halves of the human brain are responsible for different modes of thinking. It is also Jung's belief that a balance of the two most likely leads to better decision making on most contexts faced in the jungle. However, absent mindedness leads one wondering which side is doing what. This has been a stifling handicap, preventing Jung from accomplishing a good balance between the two.

The work above, commission by Mercedes Benz (sourced from entreprenuerhearts) brings to bear this awareness, and will hopefully serve to remind us which is which.

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Social Media Campaign – Where to start

Whilst trolling through the Jungle for an info graphic on social media, I found this simple, but very well articulated graphic from Beth's Blog. Initially, it came across as overly simplistic, then it dawned on me that it was precisely this quality which made it invaluable in helping to dissect and understand the diverse and complex realm of social media conversations.

The steps articulated here – forces the fundamental first point of identifying targets and measurable goals desired of any social media engagement. Following on from this, it is implicit that any practitioner realises the importance of knowing and realising ones brand before pursuing any campaign of the sort.

Rare Earths in Context

Rare Earth Elements

Rare Earths in Context / Source : Technography (Click to view the full picture)

There is a current controversy in the Jungles of Malaysia – concerning an government approval to process Rare Earth Material extracted from Australia. The scare is real and its voice has gained sufficient momentum within the Malaysian voting public to sway policy deployment, and perhaps more disastrously – has embolden the masses to hold the government to ransom.

It is the opinion of the junglist that proper protest to address the real issue at hand has been sadly missed amongst the noise and boycott of reason which is what the current movement against the Australian Company in question – Lynas represents. The illogic that basic truths cannot not prevail over the emotions of an un-enlightened mob is but the reaping of the harvest from poorly sowed seeds.

Enlightenment as it seems, is no longer a choice in some societies- where change, prevented in times past from rearing its “ugly head”, becomes the one important criterion or truth with which the masses hold steadfast to for dear life and death, and rightly so.

The experience in the jungle suggest that government mechanism – once established and adopted – must not be allowed to be influenced by the whims of any group or people, save via the channels and processes of democracy and democratic norms established within that greater constituency. To allow such action would only perpetuate the practise of sowing the seeds of unsustainability once more.

Perhaps in the case of Lynas – what should be asked is how established democratic norms allowed such an approval to be sanctioned without being brought onto the forum of the mainstream. Surely, as part of the initial viability analysis, public opinion would have had to be considered. However, how likely is meaningful debate to be had with those who are perceived and intentionally kept as un-enlightened?

Revisiting Sociometry in the context of modern Social Media Network Analysis

Expression of a Network

Expression of a Network (Source: http://www.orgnet.com/index.html Retrieved 5Mar2012)

The jungle is a vast laboratory of interactions and experimentation between different species of thought. It has, since time in memorial been the case, and increasingly so will continue to be a defining quality of the jungle and its inhabitants. We hope that this basic character of what distinguishes us humans as superior animals will continue indefinitely – for if a day comes when we do not interact with one another for interaction sake – the jungle would be a far lest diverse a place and far more mundane.

So it is that network analysis has always been the undercurrent of the Junglist, no matter how daunting the subject seems to be when more understanding is gained. Tribute here must be given to the pioneers of sociometry – perhaps least not to the father of psychodrama – Jacob Levy Moreno (1889  – 1974). Moreno planted the conceptual seeds and methodologies to explore and define social structures beneath the traditional language of how we define everyday relationships. The Organisation Development Company of New Zealand provides a good background on the life and works of Jacob Moreno.

Moreno’s work strikes at the fundamentals of human interaction and behavioural science, and it is – as expected – highly complex with many aspects remaining in the realm of the theoretical. More recently, however the rise and proliferation of modern social media has provided fertile grounds for active analysis of sociometry and network dynamics on the world wide web. Amongst the many practitioners, high up on google’s search results – org.net and associated works linked to The Network Thinkers. Kudos and a mention also to Danah Boyd (Twitter@zephoria) for – unbeknownst to her – leading me to Valdis Krebs and reigniting the flames of the Jungle to think in terms of the network.

Reminiscing the good old days – Lest we Forget

Nokia - So many fond memories
A History of Nokia days gone by

In scouring the web for time lines,  I had to include this gem sourced from NewLaunches, as a tribute to the glory days…

Back then – the jungle didn’t seem that complicated. There weren’t, for example, that many choices for mobile communication. You either bought a Nokia, or you looked foolish.

In retrospect however, perhaps we all looked foolish. It never was going to be THE phone you would ever need, and the 8810 was never going to be the last investment in telecommunications one would ever make.  So it became that ours was a generation of fascinating change – at the cost of great experimentation.  Were we fortunate enough to have lived through it all? In the greater scheme of things, and no doubt not too far into the distant future – we will look back to this period and realise how luxurious it was to be afforded so much material waste in order to fulfil the market for goods. Yet we couldn’t be faulted for wasting thought… Could we?  Least not we blame Nokia for the countless memories and sentiments attached to our beloved handsets. Was it worth it? Maybe this will help you make that reflection.

Art and Expression in the context of Time

A Perspective on Art History

This post marks what is hoped to be a series of timeline graphics on Art.

By no means is art a well understood subject, least not in the primitive jungle. Yet – each exposure to art seems to inspire much thought and emotion to most beings capable of emotion and inspiration – be it negative or positive.

In trying to investigate the subject via the web – preliminary Junglist observations include:

  1. Art is obviously in some way linked to the expression of Humankind’s thoughts and emotions;
  2. As with all things human, there are a number of different frameworks with which one would likely use to analyse and describe the historical context of art, and there also exist many variants which attempt to focus more specifically at a particular (significant) period of art and expression;
  3. The search thread “Art History Timeline” yields a great number of graphics relating to the evolution of amongst other things – mobile phones, and computer games;

The graphic above is sourced from a fantastic blog which DRAWS the ATTENTION!!! of students in Mrs. Castriagano’s art class – many thanks from your Junglist fans.

Should or should we not pursue – HYDRAULIC FRACTURING

There is a current global controversy on whether we should pursue ‘fracking’ practices. Much of the opposition voice revolves around the fact that “fracking” or hydraulic fracturing  is a “stubborn” method of extraction, and that there is limited control in the process to prevent contamination of ground water sources – should (and likely would) process water be leaked into the surrounding formation.

From a technical standpoint, the efforts that go towards a fracking operation is as elegant as the industry would have it be. At the same time, its is understandable the process is perceived by the public as unrefined and, like all other extraction methods – is based on our relatively limited understanding of the science and mechanics of what lies below the ground (or sea for that matter).

The fact remains however – there has been long standing consideration and momentum invested by the Oil & Gas majors to address the impending end of traditional crude oil, and it is important to note that the collective decision to pursue fracking was taken on the back of alternative solutions to address the world’s energy problem.

With that in mind, it may be an less than effective strategy for proponents to stand against fracking  by arguing on the primitiveness of the extraction process itself, considering that so much thought and investment has already put into by the oil & gas majors. If this must be a tactical focus, efforts would be better made – exerting public pressure for greater collaboration and understudying between the industry and the associated sciences. This would also precipitate greater understanding and improvement of other resource extraction techniques.

Above all, and perhaps the more important question is – whether as a world we are able to wane ourselves from fossil fuels in order to be able to stop the momentum for the pursuit of alternative sources of gas.